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Pre-Con 6 -  Leading From the Back
 Tuesday, November 06, 20079:00 AM 4:00 PM
Speakers:
Susan Cramm
Executive Coach & Founder
Valuedance®

Susan Cramm is the founder and president of Valuedance®. Susan Cramm is a recognized industry expert on information technology leadership. She has worked with executives from a number of Fortune Global 200 clients, including Toyota, Sony, and Time Warner. She is a frequent speaker at industry conferences and, since 2000, has authored the monthly "Executive Coach" column for CIO magazine. Cramm is the former CFO and executive vice president at Chevy’s Mexican Restaurants. Prior to Chevy’s, Cramm worked with the Taco Bell Corporation and held the positions of CIO and vice president of the Information Technology Group and Senior Director for Financial and Strategic Planning. Susan received her master's degree in management from Northwestern University, specializing in finance, marketing and quantitative methods and her BA from University California, San Diego, summa cum laude, specializing in management and computer science.
Session Description:
You would think that the executive who consumes, on average, 7% of the capital invested by businesses would have a lot of power. You would be wrong — but there are methods that allow "powerless" CIOs and IT leaders to powerfully influence others. Smart CIOs lead from the back by creating partnerships and alliances — creating powerful roles for themselves, their organizations and the promise of information technology value. They spend most of their time outside their departments with the business and focus on understanding others, balancing advocacy and inquiry, persuading and inspiring others.

During this all day seminar, participants will dive deep into the behaviors that comprise effective influence and have “hands on” practice in identifying stakeholders whom they need to influence, learning how to understand others – using personality assessment and effective inquiry, reviewing how to shift from inquiry to advocacy and increase the probability for negotiating win-win solutions by applying the principles of persuasion and developing social networks, and understanding how to inspire emotion and commitment through inspirational story telling.

It’s easy to confuse leading from the back with following because of the amount of time listening and adjusting to the needs of others. The key difference was expressed by Eisenhower when he said that, “Leadership is the art of getting someone else to do something you want because he wants to do it”. Leading from the back is leadership at its finest because it fosters commitment, not compliance, without promise of rewards beyond work well done.